Looks like maybe Asian Art is your type of market is that correct? I would think marketing probably should be your main focus.  Having the foresight to see that you need to grow and change instead of continue the same path is a great start. Try marketing on free avenues.  Again, if your product is art are you targeting the younger generation? If so, maybe start a facebook page much like Oprah's or Ellen's. Something that tells about you and your new terrific product. Homestead.com has a very user friendly website builder that costs a monthly fee, but it is small.  Make sure in the phone book you list that website or facebook page you create. If college campuses are a good source of customer's target them. They may not all have money but mom and dad might and those kids move alot and change decor yearly. You seem to have the right though process, hang on til things turn around.

Try to advertise on the social web sites such as Twitter and Facebook and thesacrificiallamb these sites you can upload your web site for free.

You should check on which terms your website traffic is dropping using Google analytics of any traffic monitoring tool you are using. Once you have the list of dropped keywords, look for free ways to bring your website on top for these keywords. You can try: Forum posting Blogging Article Submission Commenting Social media submission link exchange directory submission press release RSS Submission Classfied websites Groups etc to attain top rankings for your keywords. You can use Google adwords keywords tool or Google search based keyword tool to get new keywords for your business

I can recommend you the Google Insights tool for market research.. If you are aiming for online business, be sure to google terms like: SEO and SEM and adwords. If you are new in web markting, it would be best to hire a pro, it costs less then 'Do it yourself'.. good luck with your project. Apartmani Novalja Message Edited by Apartmani on 09-13-2009 01:34 PM

I agree, I would go with a well designed website! There is so much room for expansion. At the same time as you don't have to feel like you're abandoning the old clientel. I do however advise you to contact a well reputed Search Enginge Marketer who can help you promiote your business! Good Luck!

From what many posters have posted, I think that marketing could be an issue, but I understand that you are in a very specialized industry if you are in Asian art. Not to be a salesman, but if you are seeking some marketing help, give GeniusRocket a shot,we could save you time and money, ask for Patrick. Message Edited by NicoleD on 08-13-2009 09:37 AM

Put up a gallery on your website, so that people can see your pieces in full size around the world. Offer shipping. But don't forget that even the local audience might want to shop online. Announce your new pieces (with a link to the image) on Twitter and FaceBook. Find real estate agents willing to hand your flyer out as part of their welcome package (new home buyers are ideal prospects for art). Just a few ideas.

Maybe you can use a local consultant agency to find the right new target market.

My Free Advice Is This: If your existing clients are predominantly via brick & mortar, you may want to focus your expansion efforts online. That way you can still maintain your existing relationships and add new products and product lines. Via the web, before you introduce new products, you can easily do market research with Google Adwords Keyword Tool. That way you can find new products that are in demand even before you decide to carry them. For example, as a supplemental product, you can offer other Asian Interior Decors. Go to Google's keyword tool, type in words that are relevant to asian interior decor and see what comes up. For the more popular search terms, create your website optimization around those terms and begin carrying those products. If this works, you can begin to promote your new products to your old customers as well. Hope that helps, Justin

I would check out sites like Compete (dot) com and Quantcast (dot) com and look at the info they give you for other interests of your target markets. For instance if you want to target a younger demographic look up websites that they are on (i.e. facebook myspace etc.) and see what other websites they visit and try to build a product around that. It's really hard to answer this questions without knowing more about what you currently do. But a shift in your marketing could gain you some market share. Many people on here have talked about Social Media, and it can be good, but many times it's really NOT what you need to do. You should cinsider focusing on gaining more repeat business and referral business. Ask for it and reward it and you could grow your business substantially. Not to mention the referrals may be younger clientelle without having to change your product or marketing that much. People like to help out businesses they enjoy shopping at, but often times they don't think about it. So let them know what they can do and make it easy for them to help you.