Getting Consumer Labels on Products
by mdobransky, Window Shopper
- Created: February 8, 2011, 5:17 pm
I'm doing some research on consumer product labeling, which falls under advertising and marketing according to the FTC Green Guides.
I need to understand the following:
1. How do entities become third-party certifiers to be able to certify companies for a specific consumer label? By consumer label, I mean something like Fair Trade, Cruelty-Free or most recently WindMade?
2. Can those entities be for-proft companies?
3. What is the actual process for getting approval to put a label on products?
Can anyone help me with these questions?
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