If you are a service based business, use Google Adwords, and want to save some cash on advertising here is a little tip.
Add your phone # in your Adwords ad. Because people often just want to call people right now they will give your # a call rather than clicking on your ad. This will generate more calls and save you money because the potential customer never even clicked on your advertisement.
This isn't very useful for people that sell product through websites, but if you are a: carpet cleaner, handyman, construction company, real estate agent, lawyer............... this works really well.
