Technology has simplified the way health insurance carriers sell health plans. With most of the transaction happening online, technology plays a big role. It is here that software solutions providers like hCentive come into play. hCentive has separate solutions for the separate markets. The WebInsure Consumer is a state of the art portal for individual and families looking for health insurance. With WebInsure Group, carriers will be able to attract small firms and leverage more customers. Carriers can also make use of the Custom solutions to create platforms that are accessorized according to their special needs. Software solutions like the ones mentioned above provide the technical support that the health insurance carriers to optimize online interaction. Health Insurance Exchange -- this post was edited to remove a hyperlink.