One of the easiest ways to keep in contact with your prospects and customers is to create an email newsletter. The number one benefit of providing an e-newsletter is to build trust and maintain long term relationships.
Why even bother with creating an e-newsletter?It is a sure way to stay in contact with your prospects and customers. If you have not been keeping in contact with existing customers, then an e-newsletter can rebuild relationships.
E-newsletters can be fun and informative. Your prospects are interested in what you have to offer and want to know more about you. You have the option of providing entertaining information, the latest news pertaining to your business, and provide the best resources. You are the person that will be providing solutions to their problems. You will be able to introduce new products or services to them via e-newsletter.If you currently do not provide an email newsletter to your prospects, be sure to take a look at the short video: How To Create An Email Newsletter.In order for your prospects and customers to remember you, I recommend sending out an e-newsletter at least once a month. When it is time for them find a solution to their problems, they will think of you.I always welcome your questions or comments, so please leave your feedback in the comments or email me at: Stacie@WomanInLeadership.com
I think this can be a great way to build a relationship with your prospects,
but you also have to be careful. Make sure that you aren't just sending them
junk. Find a voice, find an interesting topic, and make sure that you are
engaging your audience. Those things will build trust in your audience, and
they will begin to think of you as the expert in your area of business.
Having an email newsletter is great, but for others thinking of starting one,
make sure and listen to Staciewalker's advice, send it out only once per
month. I have opted out of so many email newsletters that I actually liked,
because if you get an announcement every day it begins to be spam and just
annoying.
Respect that people are opting into your newsletter in the first place and
don't abuse the privilege.
Blogging can be another good way of keeping in touch. Customers can subscribe
to your RSS feed and access your e-newsletter when they have the time. It's a
pull vs. push methodology.
Blogs also tend to be public, so you can actually attract and build an
audience.
Another way to be more connected to your clients is through social networks. Twitter and Facebook gives a great possibility to always be in touch with costumers and it also make it very easy on them to contact you (the business) when need.
Another way to be more connected to your clients is through social networks. Twitter and Facebook gives a great possibility to always be in touch with costumers and it also make it very easy on them to contact you (the business) when need.
Thank you for the additional suggestions. I really enjoy this community.
Stacie Walker | Editor-in-Chief and Woman in Leadership Founder
Teachers Insurance Specialists | Window Shopper | 5/20/2013 - 9:26 pm
but you also have to be careful. Make sure that you aren't just sending them
junk. Find a voice, find an interesting topic, and make sure that you are
engaging your audience. Those things will build trust in your audience, and
they will begin to think of you as the expert in your area of business.
Photo123 | Performer | 4/17/2012 - 4:55 pm
make sure and listen to Staciewalker's advice, send it out only once per
month. I have opted out of so many email newsletters that I actually liked,
because if you get an announcement every day it begins to be spam and just
annoying.
Respect that people are opting into your newsletter in the first place and
don't abuse the privilege.
clevertim | Window Shopper | 4/12/2012 - 10:56 am
to your RSS feed and access your e-newsletter when they have the time. It's a
pull vs. push methodology.
Blogs also tend to be public, so you can actually attract and build an
audience.
omrishabbat | Rising Star | 5/18/2011 - 8:56 am
Stacie Walker | Window Shopper | 4/11/2012 - 7:05 pm
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