How can one make the brand grow beyond horizons?
by Carl_Grothaus, Window Shopper
- Created: April 2, 2013, 8:46 am
When it comes to being a business owner, it’s good to have branded promotional items that can be given out to potential customers–but what about when it comes to the girlfriend? That’s right, the man gave his girlfriend jewelry with the logo and branding of his business as a gift. Is this going too far with promotional marketing? Perhaps not to the man in question, but most would agree that this is a serious relationship faux pas (and business one to boot). Instead, remember to keep it with the essentials: 1.Branding promotional items such as t-shirts, pens, caps, and other things is perfectly fine when it comes to attending conferences, trade shows, or just giving them out for free. 2. Custom orders on branded items can include jewelry and other higher end products, but it is strongly advised to keep them as business related gifts and not fancy gifts for the significant other. It’s going to send the wrong kind of message. 3. Build an image with business networks, not with highly personal networks–especially when it comes to a fancy, candle-lit dinner with nice wine and Italian cuisine. Keep the elevator pitch at the door, along with the jewelry covered with the company logo, and enjoy that night off!
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