How Does A small Business do Branding?
by petrosianii, Window Shopper
- Created: June 23, 2010, 11:16 am
i just finished reading a very informative blog by Aaron Wall (owner of SEObook.Com) about the importance of branding to establishing a dominating online presence. That article got me to thinking about what exactly branding is, and how exactly do you do it, esp. a small business. We have seen, over the past several months, an increase in our brand awareness throughout the Net, as evidenced by the number of searches directly for our brand name or its variants. However, I don't know exactly how we achieved it, what pushed the brand to the 'critical mass' position, so to speak, where it started to be known and remembered and searched.
Any thoughts and expertise in this area is welcome.
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