You can also save some money on your online marketing efforts by also using
yahoo and bing. The cost per click is normally significantly less expensive.
You could try 3 days on yahoo and bing and 2 days on Google. With any new
business, your marketing expense is going to be the biggest expenditure. Like
the saying goes, "It takes money to make money!" Good luck!

First, you must recognize the competition. Try to evaluate them. Find their
weaknesses. Try to phrase a niche in which you can be. Choose the best
keywords for you and make a good website.

You need to measure your conversion rate. And then calculate your customer
acquisition cost based on that. Once you have that, there's a very simple
rule: that acquisition cost must be lower than the revenue from that customer
(either immediate or customer lifetime revenue). If you don't start
measuring, you will just throw money down the drain.
Also, experiment with various type of ads, keywords etc. and measure
conversion rates.

Have you tried AmeroBiz instead? AdWords can be inefficient and expensive if
you can't afford to hire an seo consultant, and even then an AdWord Campaign
will cost you up to a few thousands dollars. Many small business owners
complain that they end up spending a lot of money for AdWords clicks but do
not get enough business. The same happens with Facebook Ads too.

I pulled up your site and you have a really good Google Page Rank (3/10)  Doesn't seem 'amazing', but it isn't too common.  That pretty much translates to people pointing their site to yours for one reason or another. However, I agree with the very first post (or last) about the real estate fellow.  A capture form is a great way to get people to opt-in to your site and you can send them new updates either monthly, quarterly, etc.  It seems as though you offer a great product, and it has a lot of potential.  However, it is maybe the apperance of the website that is causing problems.  I visited: http://www.flygreatchina.ca/trip/WhyChooseUs.jsp and you have great credibility, but it isn't on the landing page.  It would help people become more confident, like displaying the BBB rating (maybe add their logo with their permission to your site). Once you have changed your site appearance, then you should set up a PPC (google adwords) then set up a google analytics account and optimizer.  Google Analytics (free): will show you how long customers are staying on your site, which pages they are leaving (bounce rate) Google Optimizer (free): you can create two web pages on your site (landing pages) and have google display a different one for each unique visitor.  This will allow you to figure out which one will perform better then implement it. You can visit my site (I'm not trying to sell anything) but, you can see how the layout is and how the contact form is set up to capture leads.  If you need any help, let me know! http://www.yodelsadvertising.com/small-business-seo

I'm a Realtor and I spend from $500 to $750 a month on Adwords ads and have done so for several years.  I average about a 7x - 9x return on my advertising dollars when I only include commissions I make on those clients that come from my site. I also do SEO for my site and article marketing which helps increase the return on my advertising dollars. That said, I get that kind of return by capturing email addresses (opt-in) and sending an informative monthly newsletter.  I frequenty get deals from clients who tell me they have been reading my newsletter regularly and that's why they chose to work with me.  Some initialed visited my site 1 year ago and some as much as 4 years ago.  This is the main reason I get such a good return on my advertising dollars. I also spend the time to watch how my ads perform and not only how much it costs me per click but also how much per person who opts-in and I make adjustments regularly to keep the cost per lead within a reasonable range.  I tried a too-generic keyword once and was excited when the number of clicks went way up and cost per click went down, but the conversions crashed and then I found out that people who search for that keyword are often just looking for information and not looking in any point of the buying process. I wouldn't go overboard on spending without first having a system in place to monitor results and determine which ads are and aren't effective and cost-effective. Next I'll be trying retargeting to see if I can recapture some of those people who visited my site but didn't opt-in.

It's all about the research, if it's done in a great way, your budget will definitely not be that big.

You need to advertise your website on Adwords for those keywords which are less-competitive and would not cost heavy on your budget. Targeting too competitive keywords with a strict budget would prove as performing Hara-Kiri. Remember, when you are targeting too competitive keywords, you generate clicks from your customers as well as your competitors. If you really want to cut down on your Adwords budget then I would recommend you to seriously consider organic search engine optimization. Try to get in touch with some "experienced" SEO company which will help your website to achieve top page rankings for competitive keywords. Optimizing your website on organic search might take longer, but in the end it would result in far much better results as compared to the Adwords which is just proving as a marketing world's "blue screen of death" if you are running on a strict budget.