How can traditional marketing techniques be changed to accommodate the rise of new media marketing, such as Facebook, Twitter, YouTube, online coupons, and email campaigns? Traditional marketing and new media marketing can be integrated to cross promote your business and hit different potential customers.
For those who have utilized the synergies of traditional and new media marketing, please share with us what you have done and what has worked. If you have;t integrated the two yet, participate with your ideas and thoughts.
Tell u- How do you use traditional and new media marketing together?
Emerald Valley | Window Shopper |
2/25/2013 - 1:42 am
I really think this is a great question. I really enjoy marketing and trying
different marketing techniques to see what the results would be for that
particular product and that particular type of business. I like to think of
all of the online marketing techniques including social media and web 2.0
profiles as a "funnel". Depending on what your CTA or Call To Action is and
where exactly you want the user or prospect to go or be directed to depends
on your exact design of your overall marketing plan.
I have designed and tried numerous online marketing plans for a variety of
different types of businesses who offered an array of different products. I
have found that depending on what type of product or service you have depends
on how each one of the marketing channels (ex. web 2.0, social media, etc.)
is used. For example a live events company who holds local live events seems
to experience very good results using the Twitter Platform and Facebook
Groups. This is of course if both are created correctly from the beginning. A
Warm Twitter following in conjunction with the same through Facebook Business
Group has been invaluable to getting the followers to a CTA. I have also
found that using both Facebook and Twitter along with an active newsletter
subscriber base yielded wonderful results for a live events business. Also
what many do not think about in this type of business is adding "text or SMS"
blasts when your company's weekly events or happening, especially on the day
of the event.
Now on the other side of the coin, lets say its a completely different type
of business, lets say an art gallery. The above mentioned marketing plan
would not work as successful because it is a different type of product and a
different type of buyer. But to get back to your overall question.
Integrating web 2.0, social media, bookmarking, blogging, email newsletters
,etc. all into the "funnel" effect. Determine where exactly you want to
"funnel" them all to, and use all of those channels to direct them. If your
website is the CTA, then use those channels to "funnel" them to your website.
Here is the important part, ONCE they actually arrive on your website, you
want your website to have its Own CTA. Are you looking for a sale, a one call
close if you will...or are you simply just trying to gather their email and
name so you can "drip market" to them over time? I have used many different
marketing plans depending what exactly the business and service/product were.
Very important to design your plan First. Thank you for reading, Michael
weeklytexasjump | Window Shopper |
8/1/2012 - 9:48 am
I use QR codes in all my off-line marketing flyers. I've also done things
like purchase vending machines and stick them in key locations with flyers
for my business tapped inside the windows, so the machines are also
mini-billboards for my online websites.
All Copy Products | Window Shopper |
5/31/2012 - 3:32 am
In 2012 you can't just go after the social media strategy of the moment. You
have to find a comprehensive marketing strategy that uses all the information
you have to create the most effective approach. We use our Internet marketing
efforts to drive visibility of our grassroots and direct mail campaigns and
vice versa. What has proven to be the most effective for us is to collect
information over the web via e-newsletter subscriptions etc. and then reach
out to those customers with a tangible reminder of who we are in the form of
direct mail. What gives it even more of an edge is to customize it using the
customer's name or personal interest they listed when they subscribed to your
e-newsletter on the direct mail piece by using multiple variable printing
techniques.
uday_salunkhe21 | Window Shopper |
12/26/2011 - 1:09 am
For traditional,
I still use bus and rural advertising,
and FOr new, i use intenet marketing and all the things
Thanks and Regards,
Uday Salunkhe
EllaGeorge | Window Shopper |
12/14/2011 - 12:28 am
Today Life is digital Intenet marketing Life .All people are generally connected with internet .so Social media marketing is a effective way to promote any business . Facebook , twitter , Google +, Myspace and other networking sites are useful for it.
Today Life is digital Intenet marketing Life .All people are generally connected with internet .so Social media marketing is a effective way to promote any business . Facebook , twitter , Google +, Myspace and other networking sites are useful for it.
yes true.. Social Media is gaining importance one cannot ignore the new media to promote brands and even gain visiblity..
Emerald Valley | Window Shopper | 2/25/2013 - 1:42 am
different marketing techniques to see what the results would be for that
particular product and that particular type of business. I like to think of
all of the online marketing techniques including social media and web 2.0
profiles as a "funnel". Depending on what your CTA or Call To Action is and
where exactly you want the user or prospect to go or be directed to depends
on your exact design of your overall marketing plan.
I have designed and tried numerous online marketing plans for a variety of
different types of businesses who offered an array of different products. I
have found that depending on what type of product or service you have depends
on how each one of the marketing channels (ex. web 2.0, social media, etc.)
is used. For example a live events company who holds local live events seems
to experience very good results using the Twitter Platform and Facebook
Groups. This is of course if both are created correctly from the beginning. A
Warm Twitter following in conjunction with the same through Facebook Business
Group has been invaluable to getting the followers to a CTA. I have also
found that using both Facebook and Twitter along with an active newsletter
subscriber base yielded wonderful results for a live events business. Also
what many do not think about in this type of business is adding "text or SMS"
blasts when your company's weekly events or happening, especially on the day
of the event.
Now on the other side of the coin, lets say its a completely different type
of business, lets say an art gallery. The above mentioned marketing plan
would not work as successful because it is a different type of product and a
different type of buyer. But to get back to your overall question.
Integrating web 2.0, social media, bookmarking, blogging, email newsletters
,etc. all into the "funnel" effect. Determine where exactly you want to
"funnel" them all to, and use all of those channels to direct them. If your
website is the CTA, then use those channels to "funnel" them to your website.
Here is the important part, ONCE they actually arrive on your website, you
want your website to have its Own CTA. Are you looking for a sale, a one call
close if you will...or are you simply just trying to gather their email and
name so you can "drip market" to them over time? I have used many different
marketing plans depending what exactly the business and service/product were.
Very important to design your plan First. Thank you for reading, Michael
aeshiagordoff | Window Shopper | 2/10/2013 - 7:43 pm
investologic | Window Shopper | 11/11/2012 - 6:07 am
to use both the medias.
Emerald Valley | Window Shopper | 2/25/2013 - 1:45 am
both online and offline strategies. Thank you, Michael
Roman | Window Shopper | 10/3/2012 - 3:04 am
weeklytexasjump | Window Shopper | 8/1/2012 - 9:48 am
like purchase vending machines and stick them in key locations with flyers
for my business tapped inside the windows, so the machines are also
mini-billboards for my online websites.
All Copy Products | Window Shopper | 5/31/2012 - 3:32 am
have to find a comprehensive marketing strategy that uses all the information
you have to create the most effective approach. We use our Internet marketing
efforts to drive visibility of our grassroots and direct mail campaigns and
vice versa. What has proven to be the most effective for us is to collect
information over the web via e-newsletter subscriptions etc. and then reach
out to those customers with a tangible reminder of who we are in the form of
direct mail. What gives it even more of an edge is to customize it using the
customer's name or personal interest they listed when they subscribed to your
e-newsletter on the direct mail piece by using multiple variable printing
techniques.
uday_salunkhe21 | Window Shopper | 12/26/2011 - 1:09 am
EllaGeorge | Window Shopper | 12/14/2011 - 12:28 am
squamble | Window Shopper | 12/19/2011 - 1:01 am
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