Keith Gilabert, "How to Use Social Media to Increase Holiday Sales"
by keithgilabert, Window Shopper
- Created: December 1, 2013, 2:19 pm
A lot of small businesses have been asking how to increase holiday sales when going head-to-head with giants such as Walmart and Amazon. The key to taking advantage of the end-of-year sales is having a strategy that will produce traffic to your store and most importantly generate sales. I found twitter is very effective in reaching consumers with real-time data. Twitter has made it really easy to track keywords. Many times you will find consumers looking for help in a particular area you offer and you can respond. There are estimates that one-third of all sales this holiday season will be generated by social media. Nearly 90 percent of products are researched online before a purchase.
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