Hi, I have been doing a market analysis for a start-up marketing agency and am having difficulty finding the information I need for a market analysis presentation. This is a marketing agency with a concentration in sports and entertainment sponsorship's and events so I'm currently researching our prospective clients markets, but I am not sure which statistic is the most important and where I can find it Can anyone point me in the right direction on this? I appreciate the help and look forward to hearing from you. All the best, Kevin