If you own a website that is a DBA name in Massachusetts and have that DBA set up with an EIN & MA sales tax account but want to do the following: -Can I open up a separate shop on a site that sells crafts such as Etsy under either a different "Etsy Shop Name" that will sell other products not on the 1st website and use either personal name as the owner or the DBA name as the owner even though the ETSY Shop name is different. After checking with MA Dept of Revenue, it seems you can't set up multiple DBA's at the same address for sales tax reporting/paying. So if you want a different name on ETSY or even Ebay or other sites but MA DOR only allows one, what is the correct way to set up ETSY / Ebay Shop names? Does it mean that the ETSY or EBAY shop names would have to be the same name as the original DBA name in MA? (but they sell different products, which would confuse shoppers, ex: a bike shop that sells couches) My DBA has a name that is very specific and would make it difficult to run both under the same name. Unfortunatley my DBA was also registered with the .com as part of the name, making it difficult to make my store name on the other website with the .com in the store name. I've asked the MA DOR if the Etsy sites could be set up under personal names using a social security number but they said only one business with sales tax per address. At this point the website with the DBA has an income of zero because it was just launched and the Etsy site would only be selling some $20 items. We're not talking big bucks here, just want to make sure we do it right. Should we just walk away from the 2nd site? What is the correct and legal way to set something like this up in Massachussetts?