Thanks BizResearcher for your insight!

Wedding, I'm going through your site and trying to understand the monetization model. Is it primarily/exclusively monetized by adsense and affiliate data feeds? Or do you have your own inventory, etc.? You can get a lot of competitive intel from SpyFu.com and SEMRush.com if used properly. The main consideration with SpyFu is to match up what PPC keywords also match the top organic rankings as that will typically give you a good sense of what the money keywords are for your competitors - and now SpyFu will also give you information on dropped keywords which of course can tell you a lot about what hasn't worked for a competitor.

I own an event planning business. Among the services we offer is wedding planning and coordination. I looked at your site. You have a large inventory, which is good. I would suggest increasing the size and darkening the font in some areas of the site to make it easier to read. Have you completed any market research about the popularity of favors in the current economy? You may want to do so and then target products that will be most popular. Because of budgetary issues, many people are not currently providing favors. It is one way to decrease costs without impacting the quality of the event. Those who do provide them usually offer an edible product, such as candy or cookies, which may be baked by the bride or her mother. At the wedding I will be working today the favors are pears, each with a tag saying 'From the Perfect Pair' and containing the couple's names and wedding date. The pears are also serving as the centerpieces, arranged in low baskets in the center of each table. This is just an example of how people are dealing with the economy and trying to creatively stretch their budgets. A current trend is candy tables, an idea originated by Martha Stewart. The couple sets up a table containing several large glass containers, each filled with a different type of candy in the wedding colors. Each container has a small scoop and clear cellophane bags are provided. Guests then create their own bags of candy. By keeping an eye on trends like this, you could offer the candy containers, small scoops, personalized bags, and similar items. If you are positioned to take advantage of changes in the economy and popular trends, you should do well.

Sorry site URL is : http://www.weddingfavors.org Message Edited by Christine_Lai on 09-14-2009 10:26 AM