Online Reputation Management for the Self Employed
by InternetReputation.com, Window Shopper
- Created: October 22, 2013, 6:11 pm
As a self-employed person, you are independent. You are capable of getting things done on your own time, in your own way. You drive your own sales and do all your own marketing. But do you do your own online reputation management? If not, you may want to consider the benefits of managing your online reputation carefully. The Internet is the consumer’s first stop when deciding where to go to purchase new goods and services, and the first few things they see when Googling your name may influence their decision one way or the other. Good online reputation management ensures that their decision is influenced positively, resulting in more sales and more business for you, the self-employed person. The first step in online reputation management is optimization. Ensure that your company website or your personal website is the first result when Googling your name or your company’s name. When you are easily searched, it gives an air of legitimacy to your business that is not replicable any other way. There are many guides on how to accomplish optimization, and many companies willing to provide the service for you. Next you will want to stay on top of the conversation. Set up alerts using Google Alerts or any of the social media tracking tools available on the web. Being aware of what people are saying about your business and when they are saying it is a key part of online reputation management. Engage with dissatisfied customers privately, working to resolve differences and bring that customer back. They may even retract a negative review after talking with you. Unfortunately in many cases online reputation management can begin to feel like a full-time job of its own. In this case there are many reputation management services that will take care of your reputation so that you can focus on creating your best product.
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