I have been convinced of the importance of online video as a tool for small business for a few years now. YouTube for instance, now streams somewhere in the region of 4 Billion videos everyday, but despite this, examples of small business using this media in a "break-out" fashion still seem to be the exception rather than the rule.I am constantly trying to track down authoritive, concise and helpful advice on the web to help others in business get to grips with how and why to use video to promote their products, services and businesses - but this seems to be an area that is surprisingly under-served.While I have helped many people to use online video, I have never gotten in front of the camera myself. I figured, that if nobody else has gone to the trouble of doing this, I might as well, at least try.I have a few questions that I would love to hear your opinion on;
Do you use online video to promote your business?
If yes - how has it worked out for you?
If not, what do you see as the top reasons you havent used online video?
What areas would you consider most important to cover in a series of online tutorials to help you and others to use online video effectively?
(please respond as a reply to this post)Many thanks in advance for your time. Finbarr
1. Yes I do. I update it every Monday or Wednesday (depending on time, but always once a week) with a tip for small businesses to utilize their social media better. It lasts between 1-3 minutes, but no more. 2. Fantastically! I've been using video for many years now and I think I'm convinced that it is the best marketing tool, aside from a blog. 3. While I do, I feel a lot of people don't use online video because they're either scared of being in front of the camera, think they don't have anything of value to say, think they don't have the right equipment or use the excuse of "I have no time". All those are excuses and easily fixed. A video takes me about 30 minutes MAX to record, edit and publish. 4. Delegating time to recording, editing and publishing, how to optimize the video for the most views, how to share the video among several platforms, how to share it (through social networks, in a blog post, a widget on your website, etc), how to get over the fear of being in front of the camera, how to give VALUE instead of promotion in video marketing, what to talk about in general. Hope that helps! Good luck!
Hi Morgan
Thank you for your response. Sounds like good advice and I appreciate you taking the time to share your insights.
Kind regards
Finbarr
Finbarr | Performer | 2/22/2012 - 11:46 am
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