Online advertising such as PPC can cost you tremendous amount of money. It
may worth it for some but for small businesses, it is costly. Thus, better
outsource your SEO campaign. If your site is ranking for your target keyword,
it stays there and you can gain more potential clients.
michaelvaugan | Window Shopper |
1/25/2013 - 1:06 am
I think both have a own advantage but tell you one thing if you have limited
budget then call the professional seo service is wise and ideal thing but
budget is no issue then PPC is one of the best service because it deliver
great result in shorts time.
My suggestion is to call Google Adwords help-line and ask them to walk you
through the process. I actually got many of my client's campaign started this
way, and I didn't have to pay anyone. I called on behalf of the client asking
for helping in setting up a PPC campaign, I was soon connected to a
representative which then completed the entire process for me. All I had to
do was answer questions.
Goodluck
Grow your business with the help of Digital Marketing
Pay per click can be costly in the beginning, but the trade-off is that
you're gaining data as to what keywords, websites, convert. Once you get a
profitable campaign(s) going you can make a whole lot of money in a shorter
period of time.
SEO by itself is not a smart solution. You need a combination of marketing
strategies going at the same time.
Corrisa Malone
Specialty: Internet marketing and home based businesses
Pay per click can be costly in the beginning, but the trade-off is that you're gaining data as to what keywords, websites, convert. Once you get a profitable campaign(s) going you can make a whole lot of money in a shorter period of time.
SEO by itself is not a smart solution. You need a combination of marketing strategies going at the same time.
If I may take your thread a bit further, Crisstar, I remind my clients that
the methodology for finding your Customer is easier to budget for and execute
once you have created a current and detailed Customer profile. I use the
Demming rule... Where does 80 percent of your current income come from? In
what amounts? Then ask yourself, who would I like my Next Customer to be?
What should the next 20 percent of my income pie look like? Successful sales
strategies ask those questions--in that order--in order to direct their
marketing and advertising efforts. Measuring your strategy (with a PPC or a
Google Analytics report) is mission critical because you need to be willing
to be wrong. I.e. If you found your rural customer base online, keep asking
for more online customers with traditional viral tactics but DO be willing to
sell to them offline if necessary. Have a VOIP tollfree number available for
them to complete their purchase. (A great example of this integrated and
cost-effective strategy is the Land's End catalog. Each woman or man who
answers their phone is trained to fit you so that your purchase the right
size. The customer chose the sweater from an online and/or print catalog, but
only purchased with the advice. Then and only then does the CSR offer to
upgrade the sale to include a key accessory or boot .)
"If your site is ranking for your target keyword, it stays there and you can gain more potential clients." Really, your site stays there? Tell that to the thousands of small business owners who's sites got wiped out with Google's Panda updates. Organic SEO is just one element in at least 5 different traffic strategies that I can think of and YOU NEVER want to put all your eggs in one basket. Good white hat Search Engine Optimization takes time, dedication and money if you outsource this kind of work. Why? Because today's google requires high quality content -- Stuff that actually adds value to the end user -- relevant backlinks that come from authority websites in your niche, and social sharing signals. So next time you post an image with a quote on your facebook business page, make it a good one, because if you don't and its not getting passed around then its not really helping your organic SEO. Gene
This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.
Having trouble Ranking Your Business Locally in Google? Click Here [1]
[1] http://www.googleplaceslogin.com
I personally dread PPC. Most of my clients hate spending money on adwords.
The best approach is to work with a legitimate professional local SEO company
and rank organically in the search engines. my opinion
Not everyone can do PPC, it is a difficult job but when done properly it can
give quick benefits to your business. SEO, on the other hand, can be done by
anyone after little guidance.
Not everyone can do PPC, it is a difficult job but when done properly it can give quick benefits to your business. SEO, on the other hand, can be done by anyone after little guidance.
Both are pretty tough to do. I do SEO professionally, and it is anything but
easier. And it's been getting harder each year. Yes, in theory anybody can do
it. But to do it right - not to get your website banned or penalized -
requires a certain intuition that can't be "taught". It's a lot like trying
to use a calking gun when you are not used to it. A trained pro makes a
beautiful bead because he can instinctively increase and decrease pressure
with his finger in a way that can come only from constant practice.
Likewise, PPC can be tough. While it does offer the best route to really
quick revenue, it also opens the door to really quick losses if you don't
know what you are doing. I would never try to run a PPC campaign for a
client.
Both SEO and PPC are fine to do yourself if you have the
time/attention/energy to immerse yourself in it. But if you have other things
to do in your business, you had best outsource it. It's not cheap to do it
right, but usually worth it.
Not everyone can do PPC, it is a difficult job but when done properly it can give quick benefits to your business. SEO, on the other hand, can be done by anyone after little guidance.
What are you basing that on? I've only ever heard the other way around- that
PPC is pretty easy to learn.
What are you basing that on? I've only ever heard the other way around- that PPC is pretty easy to learn.
Sorry ebanner, I have to disagree, PPC is an art that can waste thousands of
dollars to learn. You have to experiment with every key word you bid on, they
can cause your ad to pop up for a search query that your business can't
benefit from.
If you do pop up in the wrong search, and someone clicks on your site, not
only can it burn through your budget quickly without any ROI, but it affects
your PPC account with Google, and even worse, high bounce rates affect your
website's organic search query positioning. I don't remember the stats off
the top of my head, but the percentage of people that click on one of the top
3 ad positions in search results is very, very low compared to the amount of
clicks the organic results get for free. Free, assuming that your business
website is popular with relevant information customers are looking for. Easy
to do yourself if have experience in your industry and take the time to add
relevant content to your site.
Paying for SEO isn't that expensive and is OK to get your site on the right
track, but after that, with the amount of money Google invests in their ever
changing algorithms, most old SEO tactics don't work as well as they used to.
Google penalizes sites with unnatural keyword stuffed content and backlinks.
Just stick to informative, interesting and relevant content that will keep
people on your site and make them want to link back to, and you'll climb onto
the first page where the high percentage of clicks occur.
You can always use Google's webmaster tools for more information on what they
want to see, and then just follow it.
michaelvaugan | Window Shopper | 1/25/2013 - 1:06 am
budget then call the professional seo service is wise and ideal thing but
budget is no issue then PPC is one of the best service because it deliver
great result in shorts time.
digitalmarketing | Window Shopper | 1/24/2013 - 5:39 pm
My suggestion is to call Google Adwords help-line and ask them to walk you
through the process. I actually got many of my client's campaign started this
way, and I didn't have to pay anyone. I called on behalf of the client asking
for helping in setting up a PPC campaign, I was soon connected to a
representative which then completed the entire process for me. All I had to
do was answer questions.
Goodluck
crisstar | Window Shopper | 1/21/2013 - 9:38 pm
you're gaining data as to what keywords, websites, convert. Once you get a
profitable campaign(s) going you can make a whole lot of money in a shorter
period of time.
SEO by itself is not a smart solution. You need a combination of marketing
strategies going at the same time.
Catherine McHenry | Window Shopper | 4/28/2013 - 6:20 pm
the methodology for finding your Customer is easier to budget for and execute
once you have created a current and detailed Customer profile. I use the
Demming rule... Where does 80 percent of your current income come from? In
what amounts? Then ask yourself, who would I like my Next Customer to be?
What should the next 20 percent of my income pie look like? Successful sales
strategies ask those questions--in that order--in order to direct their
marketing and advertising efforts. Measuring your strategy (with a PPC or a
Google Analytics report) is mission critical because you need to be willing
to be wrong. I.e. If you found your rural customer base online, keep asking
for more online customers with traditional viral tactics but DO be willing to
sell to them offline if necessary. Have a VOIP tollfree number available for
them to complete their purchase. (A great example of this integrated and
cost-effective strategy is the Land's End catalog. Each woman or man who
answers their phone is trained to fit you so that your purchase the right
size. The customer chose the sweater from an online and/or print catalog, but
only purchased with the advice. Then and only then does the CSR offer to
upgrade the sale to include a key accessory or boot .)
genemorris | Window Shopper | 1/14/2013 - 4:28 pm
SEOToronto | Window Shopper | 1/6/2013 - 1:44 am
The best approach is to work with a legitimate professional local SEO company
and rank organically in the search engines. my opinion
JimBerry | Window Shopper | 12/12/2012 - 12:48 pm
give quick benefits to your business. SEO, on the other hand, can be done by
anyone after little guidance.
amabaie | Creator | 4/23/2013 - 2:02 pm
easier. And it's been getting harder each year. Yes, in theory anybody can do
it. But to do it right - not to get your website banned or penalized -
requires a certain intuition that can't be "taught". It's a lot like trying
to use a calking gun when you are not used to it. A trained pro makes a
beautiful bead because he can instinctively increase and decrease pressure
with his finger in a way that can come only from constant practice.
Likewise, PPC can be tough. While it does offer the best route to really
quick revenue, it also opens the door to really quick losses if you don't
know what you are doing. I would never try to run a PPC campaign for a
client.
Both SEO and PPC are fine to do yourself if you have the
time/attention/energy to immerse yourself in it. But if you have other things
to do in your business, you had best outsource it. It's not cheap to do it
right, but usually worth it.
ebanner | Window Shopper | 12/13/2012 - 2:56 pm
PPC is pretty easy to learn.
JRWilson | Window Shopper | 1/12/2013 - 2:38 pm
dollars to learn. You have to experiment with every key word you bid on, they
can cause your ad to pop up for a search query that your business can't
benefit from.
If you do pop up in the wrong search, and someone clicks on your site, not
only can it burn through your budget quickly without any ROI, but it affects
your PPC account with Google, and even worse, high bounce rates affect your
website's organic search query positioning. I don't remember the stats off
the top of my head, but the percentage of people that click on one of the top
3 ad positions in search results is very, very low compared to the amount of
clicks the organic results get for free. Free, assuming that your business
website is popular with relevant information customers are looking for. Easy
to do yourself if have experience in your industry and take the time to add
relevant content to your site.
Paying for SEO isn't that expensive and is OK to get your site on the right
track, but after that, with the amount of money Google invests in their ever
changing algorithms, most old SEO tactics don't work as well as they used to.
Google penalizes sites with unnatural keyword stuffed content and backlinks.
Just stick to informative, interesting and relevant content that will keep
people on your site and make them want to link back to, and you'll climb onto
the first page where the high percentage of clicks occur.
You can always use Google's webmaster tools for more information on what they
want to see, and then just follow it.
Join The Discussion
You must be logged in to join the discussion. If you already have an SBA Community account, Log In to join the discussion.
New users, Register for a new account and join the conversation today!