Prospect is asking for annual revenue - how should I respond?
by heathersh, Window Shopper
- Created: April 30, 2012, 1:17 pm
- Updated: April 30, 2012, 1:24 pm
Hi all - I'd appreciate input form other small business owners concerning how you have responded to these questions in the past. We're a small software firm - have been in operation for about two years - obviously private. We've put most of our start-up resources into software development and have released a product with excellent potential. We've got a few big clients already. We have great visibility in our market, but now some new prospects are asking for our annual revenue numbers. Our competition includes large, public companies and revenue-wise there's no way we can compete. What should we say when asked for our revenue numbers? Is it acceptable to say "Because we're a private firm and relatively new, we have decided to not yet divulge our annual revenue. However, here are some references from folks at a few high-profile companies who are currently using our product!" Or is that a total cop out and I should just cough 'em up? Secondly, if you think I should give numbers, can I give projections for this year or is it expected that I give actual revenue for last? Finally, are there legal reasons for a private firm to not divulge revenue details? Thanks in advance! Heather
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