Hello, I recently received a physical letter in the mail from Comcast
addressed specifically to my business shortly after I established it - it
advertises their internet services. I can only assume they grabbed this
information from searching public records about new businesses and noticed
that I existed. To me, this seems like an excellent marketing strategy for my
own business. However, I'm not sure how they found my information. I cannot
find a public list of businesses that exist (yet alone information about the
date they started). Can you help guide me on how I can access and search this
information?
Thank you,
- Eric
Many communities have a business newspaper or news magazine that publishes
public records - everything from business openings and closings to marriage
and divorce filings. In my area, we have two such publications. You would
need to subscribe to get the information, but they do contain much
information that is useful for marketing.
JGabriel | Community Moderator |
12/7/2012 - 10:59 am
Hi Eric, they may have purchased a mailing list to market to their target prospects. The following blog post can also help shed some light on this topic. Another approach that may be useful is talking to a mentor who could offer you specific guidance.
BizResearcher | Window Shopper | 12/11/2012 - 12:04 pm
public records - everything from business openings and closings to marriage
and divorce filings. In my area, we have two such publications. You would
need to subscribe to get the information, but they do contain much
information that is useful for marketing.
JGabriel | Community Moderator | 12/7/2012 - 10:59 am
Join The Discussion
You must be logged in to join the discussion. If you already have an SBA Community account, Log In to join the discussion.
New users, Register for a new account and join the conversation today!