Re: Business Planning Tutorials
by GBIntel, Creator
- Created: December 20, 2010, 8:53 am
Hi Guest Blogger
As to the guessing part of that, I think too many people fear forecasting because they think it's about complex methodologies and expensive research, when in fact the best the research and modeling and such can do is tell us about the recent past.
Forecasting is not historical, it is now and into the future. Forecasting begins with hitting the streets, talking with customers and shopping competitors -- to discover aspirations. Aspirations are not necessarily anchored in the past.
This is where innovation comes in. The real question is: How do I innovate, in manner that is not easily imitated?
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