Last night, I studied as to how to write a press release and I think it is quite compelling. Then, I stopped before submitting it. If I am getting enough business now (though, not to grow another year in the 1,000th %) and know that there is not being competitive analysis done because we are small, can't one say that 'laying low' may be a better business option than putting us out there? Again, this is based on the far out assumption that I am on point about the potency of this press release? Just trying to get my hands around this. To provide a little more information to help someone best answer this question, my target audience would be HR heads of companies (mid-size) and C-Level Execs. (mid-size). I'm just not sure if it's best to reveal a business model.
gretcyshaw?, i totally agree with you that you shouldn't 'neglect' your business and you always need to be commited 100% to it and to your clients, but why i was trying to say is that maybe a business owner should think about other ideas how to grow with the same commitment as before, like hiring new workers, expand from your local area etc.
@waynearln - Every business want to grow, increase profit and client base. The real question is when to grow without letting your company suffer the service you offer by overcommiting? but as I said only ksundheim can decide when he need more business.
But I do feel your point. You should strike while the iron is hot but always take caution. Make sure that you can cover the business that you want to take in.
Remember the word of mouth is the best form of advertisement but it does work both ways, it can also ruin you.
I could not agree with you more - it's grow or die. However, we've been in too much of a growth mode now, that I think this should be done right after we bring on another employee and they are trained. It's just a crapshoot.
I think the answer is based on what direction you want your company to take.
I mean as a small business you have limited resources (cashflow for operation) and of course there is such a thing as too much business that you can't fulfill orders in a timely fashion. (This would damage the credibility of your business)
With that said. If you are contented on the current growth of your business then just 'lay low'.
If you want to get leads of possible client and invest to grow more then by all means put yourself in the press.
I think the answer is based on what direction you want your company to take.
I mean as a small business you have limited resources (cashflow for operation) and of course there is such a thing as too much business that you can't fulfill orders in a timely fashion. (This would damage the credibility of your business)
With that said. If you are contented on the current growth of your business then just 'lay low'.
If you want to get leads of possible client and invest to grow more then by all means put yourself in the press.
I think this was great advice. No, I don't want investors and I'm full right now and can't afford bigger office space; nor can I afford more employees. We're still very small.
You were exactly spot-on about the overload of clients and allowing competitors to know us. If you take on clients and don't produce, it does look bad. Trying to throw myself out to the press has no gain at this point. That is, even if the press cared about what I had to say.
I think this was great advice. No, I don't want investors and I'm full right now and can't afford bigger office space; nor can I afford more employees. We're still very small.
You were exactly spot-on about the overload of clients and allowing competitors to know us. If you take on clients and don't produce, it does look bad. Trying to throw myself out to the press has no gain at this point. That is, even if the press cared about what I had to say.
I think that for a while you can hold still with your business, but there are many studies that have shown that if a business is not developed and use his momentum to reach for more clients, it will start to decline.
I guess my advice is that you need also to think how can you develop your business and expand.
Hi Mark,
You're right on the mark with growing too quickly. It is just the same as having no business. I think that you must have a good center.
Happy Holidays!
I think this was great advice. No, I don't want investors and I'm full right now and can't afford bigger office space; nor can I afford more employees. We're still very small.
You were exactly spot-on about the overload of clients and allowing competitors to know us. If you take on clients and don't produce, it does look bad. Trying to throw myself out to the press has no gain at this point. That is, even if the press cared about what I had to say.
I think something every business needs is exposure. You just have to be out there for a few reasons more than brand recognition.
First, is the fact that when people hear about you, they tend to retain you in their memories faster due to the repetition.
Secondly, if you are in the public eye, it makes you more conscious of making decisions anyhow and this 'pressure' is a positive one.
Finally, it creates the impression that you must be ding something worth getting to know or why would you always have some thing or the other to release?
Cheers
I think something every business needs is exposure. You just have to be out there for a few reasons more than brand recognition.First, is the fact that when people hear about you, they tend to retain you in their memories faster due to the repetition.Secondly, if you are in the public eye, it makes you more conscious of making decisions anyhow and this 'pressure' is a positive one.Finally, it creates the impression that you must be ding something worth getting to know or why would you always have some thing or the other to release?Cheers
I don't believe growth is always king. We all have to grow smart so that the growth can be maintained. If you grow so fast that service and product quality suffer, then you're not likely to have a sustainable business.
I'd keep pushing on the client front and see if there were any other ways to automate some of my other tasks to help growth occur as easily as possible.
waynearln | Contributor | 9/16/2010 - 2:54 am
gretcyshaw | Creator | 9/14/2010 - 1:38 am
ksundheim | Contributor | 9/12/2010 - 6:47 pm
gretcyshaw | Creator | 9/11/2010 - 9:22 am
ksundheim | Contributor | 9/11/2010 - 10:27 am
waynearln | Contributor | 9/12/2010 - 6:07 am
ksundheim | Contributor | 12/29/2010 - 4:16 pm
olusegun | Window Shopper | 12/22/2010 - 9:51 am
MarkAse | Contributor | 12/28/2010 - 11:23 am
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