As you write your business plan, you should also be doing market research to
determine exactly who your clients are (not every person will be a client -
they will be a specific demographic, such as couples over the age of 50 with
disposable income) and how to best reach your potential clients. Then you can
formulate your marketing and advertising plans.

Hi, In case you haven't already, check out some of our resources for starting a business. You'll find a guide to help you determine if you're ready, details about writing a business plan, and preparing business finances. Good luck!