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A very important factor for starting a business in this economy and increasing sales

by RyanBridgeMgt, Window Shopper

  • Created: January 30, 2012, 3:32 pm
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6 comments

 Every business must create a USP ”Unique Selling Proposition.”  What does this mean?  Simple…what is the key reason that customers will choose to do business with you.  It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality.  The key is understand what your USP is and make sure that your organization and efforts are alligned appropriately for your USP. You probably know what your USP is, but really think deeply about whether or not  you have aligned your resources 100% behind that USP.  Is your marketing speaking to that USP?  Are you hiring people with the necessary skills to deliver that USP?   It seems that most of my clients that are going under and struggling to keep above water do not have a USP.  You would be amazed how quick you can turn things around and increase revenue when you focus on this. 

Tags: Discuss Popular Topics, Starting & Registering a Business
‹ Registered In One State, Moving To Another Aspiring Home business owner ›

ciaran | Window Shopper | 2/20/2012 - 5:51 pm

Very good post to get us thinking...totally agree with this as well - I would go one step futher, there should be 1 core UPS and a minor UPS...in case a competitor moves in and starts to get close.   Thanks! 
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Melda | Window Shopper | 2/15/2012 - 9:39 pm

Increasing sales in one of the main aim in business, they are that shows how business runs. In order to have an increase sales one should apply the idea of "USP" an approach of determining what is appropriate service to offer that would encourage people to deal with the business.
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trader82 | Window Shopper | 2/4/2012 - 2:59 pm

I would want to know more about this, I want to start my own business this year
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Cheri | Window Shopper | 2/2/2012 - 2:25 pm

You make a great point. Gave me some things to think about. I think that all business owners know what their USP is but it sometimes gets lost in the mist of it all. I will revisit my business plan and ensure that all aspects keep my USP in mind. Thanks for sharing
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sisklincolnss | Window Shopper | 2/20/2012 - 5:15 pm

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You make a great point. Gave me some things to think about. I think that all business owners know what their USP is but it sometimes gets lost in the mist of it all. I will revisit my business plan and ensure that all aspects keep my USP in mind.Thanks for sharing
Not really think about this USP, how can I learn more or get help on this?
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thebeingworkshop | Window Shopper | 2/15/2012 - 5:55 pm

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You make a great point. Gave me some things to think about. I think that all business owners know what their USP is but it sometimes gets lost in the mist of it all. I will revisit my business plan and ensure that all aspects keep my USP in mind.Thanks for sharing
I read something very similar in E-myth Revisted by Michael Gerber. Highly recommend that book for new people like me or even people with experience in small business.