A very important factor for starting a business in this economy and increasing sales
by RyanBridgeMgt, Window Shopper
- Created: January 30, 2012, 3:32 pm
Every business must create a USP ”Unique Selling Proposition.” What does this mean? Simple…what is the key reason that customers will choose to do business with you. It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality. The key is understand what your USP is and make sure that your organization and efforts are alligned appropriately for your USP. You probably know what your USP is, but really think deeply about whether or not you have aligned your resources 100% behind that USP. Is your marketing speaking to that USP? Are you hiring people with the necessary skills to deliver that USP? It seems that most of my clients that are going under and struggling to keep above water do not have a USP. You would be amazed how quick you can turn things around and increase revenue when you focus on this.
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