Where does social media fit in an overall marketing plan
by JonathanHuie, Window Shopper
- Created: June 9, 2011, 11:05 pm
The most authoritative sources I have read recommend placing social media at the third level of a hierarchy.Level 1: Corporate websiteLevel 2: A blog - with frequent new postsLevel 3: Social Media - feeding the blog, which in turn feeds the corporate websiteI have also read many suggestions to use social media essentially independently of a blog or website.I would appreciate any knowledgeable comments on these two approaches.Also, does anyone have any statistics regarding the return-on-investment of using social media?
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