The most authoritative sources I have read recommend placing social media at the third level of a hierarchy.Level 1: Corporate websiteLevel 2: A blog - with frequent new postsLevel 3: Social Media - feeding the blog, which in turn feeds the corporate websiteI have also read many suggestions to use social media essentially independently of a blog or website.I would appreciate any knowledgeable comments on these two approaches.Also, does anyone have any statistics regarding the return-on-investment of using social media?
Many reports I've read state that Social Media is mostly a waste of time.
For example, Facebook is in the business of selling advertising. So there goal is to get as many people visiting the site as possible. If you try to promote your business for free, you learn quickly that you have to create a "Business Page" and that you cannot promote your "Business Page" other than by paying Facebook to advertise.
If you put your logo on your personal Facebook pages, they will remove your account.
My recommendation, use Facebook to get links and ranking for your own Website - and build your own online equity instead of Facebooks.
In order for Social Media to work, you first have to put in all the work to build your own social network that you can leverage.
But people don't go to Facebook for business, they go there to socialize. If you have nothing interesting to talk about you're out of luck.
You could integrate an Email Form such as one from Mailchimp (for free too). Then could use social media for PR such as promoting a Contest.
Best of luck.
From what I have learned, social media is something that you should be spending a little of your time on every day..not something that should be taking up a lot of your time. Have a facebook business page....create interesting content which will get people to start discussions.....post videos/pictures...post your own comments and ask people questions. People will pay more attention when they know the business owner is actually the one posting content, rather than automated posts or content that is not updated on a regular basis.
From what I have learned, social media is something that you should be spending a little of your time on every day..not something that should be taking up a lot of your time. Have a facebook business page....create interesting content which will get people to start discussions.....post videos/pictures...post your own comments and ask people questions. People will pay more attention when they know the business owner is actually the one posting content, rather than automated posts or content that is not updated on a regular basis.
shanelee1785 | Window Shopper |
8/11/2011 - 2:52 am
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parkerwilliam | Window Shopper |
7/9/2011 - 2:45 am
I think at level 2. Social media has important role to promote any site with providing most recent info to people. It will help us for the marketing of any website.
Social media is a good way to promote blog entries you already have. One strategy you can adopt is updating the blog at least a few times a week and then using social media to promote each individual entry. Don't use social media unless you actually have interesting / informative content to promote. Hope that helps!
Social media is a good way to promote blog entries you already have. One strategy you can adopt is updating the blog at least a few times a week and then using social media to promote each individual entry. Don't use social media unless you actually have interesting / informative content to promote. Hope that helps!
The roles and importance of social media has changed over the years and thus what I feel is that now it has become more and more important. The idea of blogging and maintaining a company website might not reach a certain success level without the help of promotion through social media. To say one is independent of the other is actually not true as I believe they are all interlinked.
However, can't say much about ROI. In the end, it is still very much on how you promote and put effort in it.
Social media is a good way to promote blog entries you already have. One strategy you can adopt is updating the blog at least a few times a week and then using social media to promote each individual entry. Don't use social media unless you actually have interesting / informative content to promote. Hope that helps!
I would use social media with post entries. Also a fan page for my business won't do any harm.
Regards,
Angeles
Social media is a good way to promote blog entries you already have. One strategy you can adopt is updating the blog at least a few times a week and then using social media to promote each individual entry. Don't use social media unless you actually have interesting / informative content to promote. Hope that helps!
I think that the social media is taking bigger and bigger part in any business nowadays. It is also pretty well known that also search engines are looking for more social signals for their rankings. Therefore, i would suggest to any business owner (especially online), to integrate it into the marketing plan!
websiteready | Window Shopper | 9/9/2011 - 3:13 pm
drbruceweiland | Performer | 8/30/2011 - 2:29 pm
drbruceweiland | Performer | 8/30/2011 - 2:29 pm
shanelee1785 | Window Shopper | 8/11/2011 - 2:52 am
parkerwilliam | Window Shopper | 7/9/2011 - 2:45 am
merill | Window Shopper | 6/15/2011 - 5:03 am
LilyEntrust | Rising Star | 6/14/2011 - 11:29 am
ksy | Performer | 8/30/2011 - 3:40 pm
avefenix | Window Shopper | 6/15/2011 - 11:24 am
omrishabbat | Rising Star | 6/15/2011 - 6:10 am
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