Dear all,This is my first post in this forum and actually wanted to know about internet marketing strategy. Recently i have launched a new webstie and want to promote it. i m confused between ppc and seo marketing. someone suggest me use any seo agency which will which will work for your website. I want your suggestion, will it be good or not?
It really depends on the market that you compete in. The PPC is not as cheap as it use to be, so take look at the cost for your keywrds and then take a look at your margins on what you sell. Something else to take into account is the convertion rate (how many of the people who visit your website, etheir from PCC or SEO end up buying), the avrage PPC rate is 5%. In general I would say regardless of doing PPC or not, you should optimize your website. You need organinc search to have a sustainble trraffic. Here is a good article that compares the convertaion rates between PPC and SEO : http://www.kikabink.com/news/organic-search-conversion-rates-beat-ppc-conversion-rates/ hope that helps Armin JaffariTechnology ManagerSkylight Global Real Esatewww.Skylightglobalrealestate.com
The question cannot be answered. It's like comparing apples to a chicken. They are completely different tools.
Pay-per-click (PPC) a.k.a. Search Engine Marketing (SEM) is placing a classified ad in the search engines.
Search Engine Optimization (SEO) is a long term strategy and is realistically based on reputation and authority - obviously this takes time to build. A company with great reputation and authority can still run an SEM campaign and their search engine rankings will not be affect one bit.
For more questions e-mail me or go to our website and contact us!
bmac | Performer | 6/26/2011 - 5:06 am
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