We just wasted $500+ on Google AdWords. With my newly acquired SEO skills we've received more business from our organic listings, our Google Places link and local marketing. I'm sure PPC works for a lot of businesses but not ours!
This is the ultimate battle between two approaches: One with immediate results but cost money, and the second with long-term results and free. Its all depends on your skills, preferences, capital and line of business. You can even combine between the two...
We just wasted $500+ on Google AdWords. With my newly acquired SEO skills we've received more business from our organic listings, our Google Places link and local marketing. I'm sure PPC works for a lot of businesses but not ours!
Well everyone technique has it's own value. Such as with the help of ppc you can get a target traffic. However, Seo cover the entire things so, it's better use seo instead of ppc. if you have static website, then ppc is a good way.
Thanks
We just wasted $500+ on Google AdWords. With my newly acquired SEO skills we've received more business from our organic listings, our Google Places link and local marketing. I'm sure PPC works for a lot of businesses but not ours!
It's not really an either/or question.
If I had to pick one, I would chose SEO over PPC, since ranking highly in Google's search algorithyms is more effective for long term business success than a short-term PPC campaign.
There is no reason why you could not do both, if your products/services might benefit from both.
Before launching a PPC campaign, I would think quite hard about which keywords I would use to advertise my business, and make sure that they are the same ones that I am using for SEO on my blog or website.
We just wasted $500+ on Google AdWords. With my newly acquired SEO skills we've received more business from our organic listings, our Google Places link and local marketing. I'm sure PPC works for a lot of businesses but not ours!
This is a very broad question; SEO and PPC both have their strengths;
- One of the main differentiators is that Organic search results (SEO) tend to out perform Paid advertising (PPC) on search engine result pages. When an individual is searching on the Internet and views the results page, s/he probably understands that the sponsored results are people who paid to be placed there... and the organic results are the websites that the search engine deemed most relevant for the query. If you were to choose which #1 placement would be best, paid or organic; organic would probably out perform the top paid placement listing. This is a rule of thumb and speaking in general.
PPC can be implemented quickly
- SEO takes time and energy, while PPC is instant; one of the ways PPC makes a great tool is that you can immediately test your content by driving keyword based search traffic to your webpage(s) in a short amount of time, compared to that of earning the top organic listing. This allows you to try various keywords and phrases and track how your web pages perform.
PPC allows you to branch out from just search engine result pages
- Organic search results only appear on the search engine results page, which means that an Internet searcher must go to either Google, Yahoo, Bing, Ask.com or wherever and perform a search to see your organic result. PPC gives you the option of placement on partner websites and other channels, which puts your link on other websites who are running ads (such as Adsense by Google). This gives you a much wider scope of people who you can connect with.
Things to remember
With any internet marketing initiative, it is important to clearly outline your goals and actions... whether you use SEO or PPC. Once your website receives a visitor from a search engine or other website, your webpage should drive actions that correlate with revenue. Lead generation, online sales, RFI, downloads... whatever it is that you want your visitors to do, should be clearly defined, prominently displayed and attractive to your visitors. Paying to drive traffic to a webpage that doesn't convert visitors to customers can be frustrating and expensive.
PPC needs to be monitored and tracked. Non performing keywords should be terminated and high performing keywords should be optimized. There are lots of ways to reduce your ad spend and increase your ROI, but you'll need to be tracking visitor activity in concert with your paid advertising.
If you want to post up a URL or example, we can get into more specifics. SEO and PPC can drive a whole business, choosing one or deciding how to implement both should be done with some guidance.
~ Brad
omrishabbat | Rising Star | 8/7/2011 - 11:36 am
manojcool65 | Performer | 8/6/2011 - 9:21 am
justinmwhitaker | Window Shopper | 7/11/2011 - 1:35 pm
OrganicVisibility | Window Shopper | 7/11/2011 - 12:55 pm
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