-To make searches become more user friendly
-Prevent spam
-provide relevant and quality results that searchers need

Google continues to update its algorithm, as it will provide online
users an easy way to landing pages that are eager to find
The relevance and quality information. If you are a user searches
for something online, you want to at least reduce the hassle of finding a
The right to information and the pages of your application. This is what
Google and other
PE to do - to create and find a way to help research
Organized and easy to use.

By Hi-Tech ITO

To keep black hat methods from taking over. To ensure shortcuts and cheats do
not compromise their search engine.

I guess they only wanted to clean the searches, I mean there are individuals
that violate the Google's rule done by using the so called blackhat seo.

Google continue to update their algorithm because they want to offer online
users an easy way to land on pages that they are looking for, to find
information that is relevant and with quality. If you are a user searching
for something online, you want to at least reduce the hassle of finding the
right information and page for your queries. That is what's Google and other
SEs are doing - creating and finding a way to help get their search results
page organized as easy to use.

Hi Nick,
Good questions here are some of the reasons I know for a fact are true
Google constantly updates it's algo for multiple reasons:
-Better use/search experience
-Help reduce the clutter that's out there.

essentially you could think of a google update as a "filter" which acts to
block certain results from appearing in the search engines.

Hope that helped.

Just to add one more line to it that other paid links are also having less
value