Blog posts tagged with “Marketing”
Do you think it’s too late to attract holiday shoppers into your business? Whether you’re a retailer, a restaurant or a service provider such as a spa or hair salon, there are...
Does your product do what your advertising claims it does? Perhaps you’ve invented or imported a product “that will remove even the toughest carpet stain in 10 minutes – guaranteed...
A significant number of the people that I’ve provided franchise advice to over the years have insisted on looking at franchises that have a recognizable brand name. I understand why they start...
The holiday season is crunch time for all of us – whether you’ve got gifts to buy or gifts to sell. If you’re a small business owner facing the busy holiday shopping and dining days...
Confession: I wish I’d come up with the term lean startup. I love the term and, for that matter, the idea behind it. Credit for that goes to Eric Ries, author of the book The Lean Startup, and...
The old adage “time is money” is perhaps one of the most pertinent statements that you can apply to small business owners. Whether you’re starting a business or managing a growing...
The holiday shopping season is here, and customers are poised to spend more than $586 billion on gifts this year—a 4.1 percent increase over last year. But not all of that action is...
The goal of business is to make a profit. Many small businesses fail at this because they don’t know how to price their products or services, but pricing is the critical element to achieving a...
In between the Black Friday sales and the Cyber Monday deals is Small Business Saturday (November 24th) – a day set aside to support the small businesses that play a vital role in creating jobs...
Ever emailed or called a company’s customer service department and got no response or a poor response to your comments? Did you instead post a rant on Twitter or Facebook until you got a...
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by Rieva Lesonsky on Friday, December 14, 2012 - 01:52