In many ways, the success of your business depends on your marketing abilities.  A successful marketing plan includes the following components:

• Market Research

• Pricing

• Advertising

• Packaging and labeling

• Distribution

• Customer service

Investing in a good marketing plan will generate excellent returns.

However, there's more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties. The resources below provide information on how you can legally advertise your small business:

Learn how to avoid making false and misleading statements.

• Product Labeling Requirements

How to comply with labeling laws for consumer products.

• Online Advertising and Marketing

Specific rules for advertising and selling products over the Internet.

• Advertising Specific Products

Learn the rules for advertising specific products; everything from alcohol to 900 numbers.

• Telemarketing and Direct Marketing

Rules for marketing and advertising over the phone.

• Environmental Marketing Regulations

Learn the rules for making environmental or "green" claims in advertising.

More Information

• Small Business Marketing and Advertising

Tools and resources to help you market and advertise your business.

• Market Research Guide

Resources to help you learn about your customers as well as competitors.