The Federal Trade Commission (FTC) rules prohibit deceptive acts or practices in advertising, labeling, product inserts, catalogs, and sales presentations. These apply to marketing and advertising of green products. If you are making environmental claims in your advertisements, marketing collateral or product labels, you must comply with these regulations.

General Information

• Guides for the Use of Environmental Marketing Claims
  Regulations for green marketing and advertising practices.

• How to Comply with Environmental Marketing Guidelines
  Guidance from FTC staff on how to the comply green marketing regulations.

• Making Environmental Marketing Claims on Mail
  How to make truthful environmental claims about on your business mail.

• How to Sort Out "Green" Marketing Claims
  How to read and interpret environmental claims made in advertising and on product lables.

• Eco-Speak : A User's Guide to the Language of Recycling
  How to identify deceptive and unsubstantiated advertising claims made on products and packaging about recyclability and recycled content.

Product-Specific Information

• Alternative Fuel and Automotive Products
  Guidance for labeling and advertising.

• Energy Efficiency Labeling for Light Bulbs and Appliances
  Compliance assistance for disclosing and labeling.

• Home Insulation
  Labeling rules and regulations.