SBA & Yelp team up
WASHINGTON – The U.S. Small Business Administration is teaming up with Yelp to present the first of a free, two-part webinar series to help small business owners engage with online reviewers and manage their online reputation. The first webinar will take place on Feb. 11 at 2 p.m. EST. The second webinar will be held Feb. 25 at 2 p.m. EST.
Results from a recent consumer study indicated that 85 percent of consumers read online reviews about local businesses. The webinars will help small business owners adapt to the new realities and challenges of online “word-of-mouth” reviews and successfully capitalize on opportunities to address them.
The hour-long webinars will cover:
- Best practices for getting started with online review sites
- An overview of how small businesses can join the conversations that are happening about their businesses online
- Tips on how to handle critical feedback and respond to reviews
- Ways to generate more buzz by creating exciting promotions and monitoring customer leads
Click on this link to register for the Feb. 11 webinar: https://www4.gotomeeting.com/register/668501351. This webinar will feature a home service industry business that is adept in building a strong online reputation.
Click on this link to register for the Feb. 25 webinar: https://www4.gotomeeting.com/register/917749319. This webinar will feature a food-based business that is adept in building a strong online reputation.
On Jan. 13, the SBA and Yelp visited the New York Stock Exchange to ring the closing bell and highlight the new partnership. In the coming months, the SBA and Yelp will conduct “local expert” workshops in various cities around the country. For more information about the SBA and Yelp partnership, visit: www.sba.gov/onlinereviews.