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SBA & Yelp Team Up to Present Webinar Series on How Small Businesses Can Successfully Engage and Manage Online Reputation

Advisory Date: 
Thursday, February 27, 2014
Advisory Number: 
14-8
Contact: 
Matthew Nowak | matthew.nowak@sba.gov | 804-307-1458

Release Date:  February 11, 2014                               Contact: Matthew Nowak, (804) 771-2400, x128

Release Number: 14-8                                                            E-mail Address: matthew.nowak@sba.gov

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SBA & Yelp Team Up to Present Webinar Series on How Small Businesses Can Successfully Engage and Manage Online Reputation 

 

WASHINGTON – The U.S. Small Business Administration is teaming up with Yelp to present the first of a free, two-part webinar series to help small business owners engage with online reviewers and manage their online reputation.  The first webinar will take place on Feb. 11 at 2 p.m. EST.  The second webinar will be held Feb. 25 at 2 p.m. EST. 

 

Results from a recent consumer study indicated that 85 percent of consumers read online reviews about local businesses. The webinars will help small business owners adapt to the new realities and challenges of online “word-of-mouth” reviews and successfully capitalize on opportunities to address them.  

 

The hour-long webinars will cover: 

 

  • Best practices for getting started with online review sites
  • An overview of how small businesses can join the conversations that are happening about their businesses online
  • Tips on how to handle critical feedback and respond to reviews
  • Ways to generate more buzz by creating exciting promotions and monitoring customer leads 

 

Click on this link to register for the Feb. 11 webinar:  https://www4.gotomeeting.com/register/668501351.   This webinar will feature a home service industry business that is adept in building a strong online reputation. 

 

Click on this link to register for the Feb. 25 webinar:  https://www4.gotomeeting.com/register/917749319.  This webinar will feature a food-based business that is adept in building a strong online reputation. 

 

On Jan. 13, the SBA and Yelp visited the New York Stock Exchange to ring the closing bell and highlight the new partnership.  In the coming months, the SBA and Yelp will conduct “local expert” workshops in various cities around the country.  For more information about the SBA and Yelp partnership, visit:  www.sba.gov/onlinereviews

 

 

WHAT:          “Success With Online Reviews”

WHEN:          Tuesday, Feb. 11 & Feb. 25 – 2 to 3 p.m. EST

HOW:             Registration is free, but required.  Click on the above links to sign up.

 

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Related State: 
Virginia
Attachments Size
14-8 SBAMA Yelp.doc 113Kb