PORTLAND, Ore. – Small Business Saturday, a day dedicated to celebrating and supporting small businesses on one of the busiest shopping weekends of the year, is Nov. 30, 2012.
“Most Americans know Black Friday and Cyber Monday as big days for holiday shopping,” said District Director Camron Doss. “But between the two is Small Business Saturday, a day that is dedicated to supporting small businesses during the holiday season.”
Last year, 69.7 million people who shopped on Small Business Saturday did so because of the awareness effort, giving a boost to Main Street merchants with an estimated $5.5 billion in sales to independently-owned small businesses.
"Small businesses are the foundation of our economy - half of America's workers either own or work for a small business," said Regional Administrator Calvin Goings. "Small Business Saturday is an opportunity to show our support for our friends and neighbors who throughout the year are growing our local economy, as well as supporting many local initiative and organizations."
For more information on how to support Small Business Saturday in your area, or to get great Small Business Saturday marketing tips and resources, visit www.sba.gov/saturday. The site also provides tips for holiday marketing, hiring temporary workers and gearing up for the holiday season.