Jump to Main Content
USA flagAn Official Website of the United States Government

What are the advantages and disadvantages of Yellow Pages advertising?

Answer: 

<p>
Advantages of Yellow Pages advertising:</p>
<ul>
<li>
One ad works all year long.</li>
<li>
It gives your prospect a method of easily locating and contacting your business, even if they didn&#39;t initially know your name.</li>
<li>
It can help you describe the differences between you and your competition.</li>
<li>
You pay by the month instead of one large payment.</li>
</ul>
<p>
Disadvantages of Yellow Pages advertising:</p>
<ul>
<li>
You must commit to an entire year of advertising.</li>
<li>
You are immediately placed with a group of your competitors, making it easy for the prospect to comparison shop.</li>
<li>
Some classifications are so cluttered with advertising that your ad becomes buried and ineffective.</li>
<li>
It is only effective when a prospect looks you up in the correct classification, assuming the prospect knows what classification to look for in the first place.<br />
&nbsp;</li>
</ul>