Advantages of Yellow Pages advertising: * One ad works all year long. * It gives your prospect a method of easily locating and contacting your business, even if they didn't initially know your name. * It can help you describe the differences between you and your competition. * You pay by the month instead of one large payment. Disadvantages of Yellow Pages advertising: * You must commit to an entire year of advertising. * You are immediately placed with a group of your competitors, making it easy for the prospect to comparison shop. * Some classifications are so cluttered with advertising that your ad becomes buried and ineffective. * It is only effective when a prospect looks you up in the correct classification, assuming the prospect knows what classification to look for in the first place.
What are the advantages and disadvantages of Yellow Pages advertising?
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