The principles of determining market share and market potential are the same for all geographic areas. First determine a customer profile (who) and the geographic size of the market (how many). This is the general market potential. Knowing the number and strength of your competitors (and then estimating the share of business you will take from them) will give you the market potential specific to your enterprise.
What is my market potential?
SBA Success Story
Skip Success Story and go to Left Sub-Menu Links Meet Kenneth Canty, the 2011 Minority Small Business Person of the Year for the Southeast region.
As a small business owner, Kenneth is no stranger...
Suspended from the ceiling in the center of the world’s largest toy store---the Toy’s R Us in New York’s Times Square---is a...
Marcella Lancome, President
Coast and Harbor Associates, Inc.
7 Kimball Lane, Building D
Lynnfield, MA 01940
mlancome@coastandharbor.com
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