The principles of determining market share and market potential are the same for all geographic areas. First determine a customer profile (who) and the geographic size of the market (how many). This is the general market potential. Knowing the number and strength of your competitors (and then estimating the share of business you will take from them) will give you the market potential specific to your enterprise.
What is my market potential?
SBA Success Story
Skip Success Story and go to Left Sub-Menu Links Donna Anderson, an African American woman business owner came to Dallas SBDC for counseling in February of 2010 after her application to gain office...
TANTARA Corporation has won a first-of-its kind Navy Contract specifically for woman-owned small businesses.
Tantara Corporation is owned and...
There are a lot of Ideas for Green Energy, and an Omaha-area Company is Putting One of Those Ideas Into Place Geothermal Green Team is a 10-person...