Aug 07
Resource Partner Event
NOTE: This event has expired.

How to Get More Leads and Sales for Your Business

Marketing Sales

August 7, 2014 | 6:00 pm PST - 8:00 pm PST

Coachella Valley SCORE Office

43-100 Cook Street, Suite 104, Palm Desert, CA,92211

SCORE Coachella Valley

SCORE Coachella Valley

$25.00

Cost: $25, Pre-registration Required, How to Get More Leads and Sales for Your Business: Direct response and advertising agencies know how to write marketing materials that sell--by using motivational psychology. Now you can learn their secret--what hot buttons" to push, what motivators to choose for different selling scenarios. And, these motivators are just as effective face-to-face. We"ll cover: * Maslow's Hierarchy of Needs * The role of Empathy in sales writing * Cialdini's list of "power motivators" * Motivators for selling to Businesses * Motivators for selling to Consumers * The Top 7 Motivators of All Time * Famous Ads and Sales Letters that won on psychology * A "cheat sheet" List of Motivators you can keep handy for your ad writing * A "Test Your Comprehension" Exercise that challenges you to identify the correct motivator(s) for different target markets * Exercises for headline writing * Recommended reading list