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Small Business Learning Center

America's Best: Ruiz Foods, Dinuba, CA

Founded in 1964, Ruiz Foods is the top seller of frozen Mexican dishes in the United States.  Under the brand names of El Monterey and Tornados, it produces nearly 200 frozen Mexican foods.  Ruiz Foods co-founder Fred Ruiz benefitted from technical assistance through SBA-affiliated SCORE counselors and also received SBA-guaranteed 7(a) loans in 1977 and 1979 totaling $275,000.