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Microsoft New England R&D Center
1 Memorial Drive, Suite 100
Cambridge, MA 02142

8:00am - 4:30pm EDT

Tentative Agenda:
8:00 - 9:15Registration Opens, Light Breakfast
9:30 - 10:00 Opening Remarks
10:00 - 10:30 Keynote
10:30 - 10:45 Break
10:45 - 12:00 Panel
12:00 - 12:30 Lunch
12:30 - 4:30 Business Matchmaking
12:30 - 1:30 Breakout Session A
  A-1: Grow Your Business with Simple Online Marketing Strategies
  Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help small businesses develop an online marketing strategy.
  A-2: 50 Shades of Failure - How to Avoid Costly Business Mistakes
 One of biggest keys to small business success is its willingness to share and learn from others mistakes and to avoid common pitfalls and traps. This workshop is an interactive panel discussion with audience engagement on lessons learned.
1:45 - 2:45Breakout Session B
  B-1: How to Rejuvenate Your Business and Energize Your Team
  Professor Michael T. Greenwood from the Department of Business Administration at Fitchburg State University will discuss the sources of owner burnout and share actionable ideas that will restart your start-up and energize you and your team.
 B-2: Finding Capital for Your Business - Crowdfunding, Angel and Other Options
  How to access capital is the most commonly asked question we hear from entrepreneurs. In this session, a diverse panel of experts will discuss capital access for your business beyond family and friends like crowdfunding, angel and venture options.