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2013 Woman-Owned Small Business of the Year
When Melissa Johnson, owner and operator of Oh My Cupcakes! in Sioux Falls, began telling people her dream of owning a cupcake shop, people would ask, “cupcakes? Just cupcakes?” Yes, just cupcakes. After spending hours researching cupcake shops in other states and other cities, Melissa did one more thing to find out if her dream could become a reality. She attended the Sioux Falls SCORE Chapter’s “How to Really Start Your Own Business” workshop where she learned how to put together a business plan, what licenses and permits were needed and how to understand the sometimes confusing tax laws. The workshop was also a great start in helping her meet and form a relationship with a business banker who understood and cared about her needs as a new business owner. Johnson admits the workshop was very useful, but working one-on-one with a SCORE mentor, Truman Phelan, was a great next step.
Since that workshop and meeting with a SCORE counselor, Melisssa opened her store on April 1, 2010, and demand for her cupcakes quickly grew. Oh My Cupcakes! is open six days a week and offers over 30 flavors baked fresh daily. The shop closes at 2:00 p.m. each day, but doesn’t mean you can’t still enjoy a cupcake. Knowing that not everyone can get to her shop, Melissa worked hard to establish outlets and taking it even a step further, she launched an e-commerce website in January of 2011 so people across the nation can order their favorite cupcake flavor and have it sent directly to their doorstep.