Sierra Trading Post
Sierra Trading Post was founded by Keith Richardson in June 1986. The company purchases name brand products from overstocks and closeouts and passes savings on to its customers. Sierra Trading Post sells dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of thirty-five to seventy percent.
In May 1992, Sierra Trading Post received an SBA guaranteed 504 loan for $579,000. The financing helped purchase land, construct a building and obtain equipment.
Two years later, Sierra had outgrown their facility and again needed to expand their storage capacity. The company received a second SBA loan in December, 1994 for $373,000. The financing helped construct a 36,000 square foot addition and purchase automated shipping and handling equipment.
Both loans have been paid in full and this year marks the 24th anniversary of Sierra Trading Post. Today the company has four retail stores in Boise, Idaho, Reno, Nev., Cheyenne and Cody, Wyo., and two customer service call centers in Cheyenne and Cody. The corporate facilities in Cheyenne total about 500,000 square feet with sixty acres set aside for future expansion.
Sierra Trading Post started with a staff of sixty-five and now employs more than 700 people. More than 150 telephone representatives at call centers located in Cheyenne and Cody handle up to 150,000 calls monthly. Sierra Trading Post’s shipping department moves 5500 to 7500 orders daily. The company’s catalogs have expanded since its 1986 from the initial 16-page catalog mailing of 100,000 to four catalog titles with an annual circulation of 30 million.