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Tastefully Simple

SBA 100

Tastefully Simple

Tastefully Simple

Tastefully Simple is a direct sales company featuring over 60 easy-to-prepare food and gifts.

Company Name:
Tastefully Simple
Location:
Alexandria, MN

In 1995, Jill Blashack Strahan founded Tastefully Simple on what she calls “a dream and a shoestring.” She bootstrapped the business with $6,000 in personal savings, a $10,000 investment from partner Joani Nielson and a $20,000 Small Business Administration loan.

The company started in a shed with no running water or air conditioning, using a pool table as the packing station. Jill was the company’s first employee and sales consultant, and during the first three years, she didn’t take a salary.

Today, Tastefully Simple is a direct sales company featuring over 60 easy-to-prepare food and gifts.

Tastefully Simple has become a $100 million company in the Inc. 500 Hall of Fame with over 22,000 consultants nationwide and over 340 team members at its headquarters.

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