SBA’s Export Business Planner Video Transcript

SCREEN 1.
Take your business global with SBA’s Export Business Planner for Your Small Business.
- photos from workbook appear on screen showing people, product and service images relating to exporting, image of cursor clicks on the screen to transition to the next screen reinforcing the idea that this is an online workbook

SCREEN 2.
link: www.sba.gov/exportbusinessplanner

SCREEN 3.
Enter a world of opportunity.

SCREEN 4.
US Exports Goods:  1.2 trillion   Services: 543 billion  (U.S. Exports in 2010)

SCREEN 5.
2/3 of the world’s purchasing power is outside the U.S.

SCREEN 6.
70% of all U.S. exporters have fewer than 20 employees.

SCREEN 7.
Get on track for export success with just one click.

SCREEN 8.
Images of pages from Export Business Planner Workbook, including Table of Contents.

SCREEN 9.
The key to export success is planning.

SCREEN 10.
Everything you need is in one place.

SCREEN 11.
Access video links, podcasts, websites and trade stats  - one click away.

SCREEN 12.
Download it once, use it forever.

SCREEN 13.
Customize your export plan.

SCREEN 14.
Benefits of International Market Expansion:
Market Expansion: Benefits / Trade-offs
Benefits:  1. Increased sales   2. Greater spread of risk
- user perspective of someone typing on workbook page from Export Business Planner filling in the Benefits section 

SCREEN 15.
Sales forecasts – First Five Years.
Workbook page from Export Business Planner shows a grid demonstrating how user can fill in figures 
over the course of five years, we see figures rising in categories which include Units Sold, Sales Price per Unit, Total Sales at the end of the grid there are totals for all five years.

SCREEN 16.
Save your plan – update any time.
- Save icon appears and is clicked on with cursor

SCREEN 17.
North America, South America, Asia, Africa, Europe, Australia.

SCREEN 18.
Where will your next customer come from?

SCREEN 19.
Download it once, use it forever.