Questions 6 - 10

6. My customers are:  (select as many as apply)

a.always right
b.too fussy
c.demanding
d.worth listening to
e.dumb

7. Rank these in order of importance for small-business marketing success:

a.word-of-mouth
b.advertising
c.signs
d.location
e.community events

8. When it comes to money I am:

a.careful
b.too carefree
c.emotional
d.shrewd
e.hardnosed

9. Financially my firm:

a.has trouble with cash-flow
b.has a good line of credit
c.is financed totally by receipt--no credit
d.is making better profits this year than last
e.knows exactly where it is all the time

10. In hiring people:

a.I take far too long
b.I look for the cheapest person
c.personality is more important than experience
d.I look for the best person, and am willing to pay
e.I only hire at the trainee level