SBA

Marketing Strategies For The Growing Business

Frederick H. Rice
Director
Kansas State University
Small Business Development Center (SBDC)
Manhattan, Kansas
Emerging Business Series
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Copyright 1991, Frederick H. Rice. All rights reserved. No part may be reproduced, transmitted or transcribed without the permission of the author. SBA retains an irrevocable, worldwide, nonexclusive, royalty-free, unlimited license to use this copyrighted material. While we  consider the contents of this publication to be of general merit, its sponsorship by the U.S. Small Business Administration does not necessarily constitute an endorsement of the views and  opinions of the authors or the products and services of the companies with which they are affiliated.

All of SBA's programs and services are extended to the public on a nondiscriminatory basis.
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Table Of Contents
Introduction
The Marketing Concept
Self-Assessment Questionaire
Market Research
Expanding Your Makret
The Marketing Plan
Market Budget
The Advertising Budget
Making Advertising Work For You
Media Available To Advertisers
Refining Your Advertising For Better Results
References
Appendixes