Take into account the following when considering an electronic message center for your business:
Advantages:
- EMCs allow an unlimited number of message changes and variable controls, all easily completed with a computer. The result is lower labor cost and elimination of the physical liabilities often associated with copy changes on traditional reader boards.
- EMCs communicate variable messages as people pass by, allowing greater flexibility in communicating to the public.
- With their automated dimming and focusing systems, EMCs can respond to the visibility needs of the public, increasing safety and conspicuity day and night.
- The flexibility offered by EMCs means your business can advertise specials while also displaying public service information or other items of public interest.
- These signs can quickly "brand" your business site in the local community.
- EMCs are an investment in your business and provide the best and most cost-effective forms of paid advertising. The only form of advertising that may be more powerful is word of mouth (although it can be neither purchased nor controlled).
- The effectiveness of an EMC is not limited by space or surface area constraints as with a reader-board.
- EMCs act as your "salesman on the street," attracting new customers to your business location.
- EMCs allow you to market your products and services to your immediate trade area and prevent wasteful advertising expenses.
- The business owner can change the message as needed to provide information to specific retail customers, and can be used for political, social or community events.
- Software is available that enables a business owner to display sophisticated logos or images on the EMC precisely as planned.
In summary...
Although they may require a greater initial investment, electronic message centers offer many different advantages for the business owner to consider. Be sure to review the Frequently Asked Questions about EMCs for additional information about the cost-effectiveness of your investment in an EMC.
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