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Many excellent books and publications about signage are available for your reading and research. Some of these resources are available through the International Sign Association (shown in the table below), and others through ST Publications (see below). To obtain these materials, please use the order form link shown in each table for the products listed.
ISA Publications, Videos and Materials
Unmasking the Myths About Signs: Learning to Use Signage as a Planning Tool for Intelligent Community Development
Item # 488 (1 lb) |
By R. James Claus, PhD, and Susan L. Claus. This book examines seven prevalent myths about signage proclaimed as fact by the planning educational community. Through the use of facts and legal precedent, these myths are carefully dismantled revealing the economic value signs have in a consumer-based economy. |
Sign Design Gallery 2
Hardcover, 160 pp |
Contains more than 300 full-color photos from Signs of the Times contest winners. |
Sign Design Gallery 3
Item # 470 (3 lbs) |
In this full-color book, you'll find more than 300 photos showcasing first-class sign design and usage: ground signs, sign systems, projecting signs, wall-mounted signs, post-mounted signs, specialty signs, and entry monuments. |
Sign Gallery International
Hardcover, 192 pp.
Item #473 (3 lbs) |
Compiled by the editors of Signs of the Times. The whole world uses signs to identify businesses, direct traffic and inform the public. This new edition contains more than 400 full-color photos. |
The Value of Signs: A Guide for Property Appraisers, Brokers, Legal Professionals, Sign Users and Municipal Planners
Item # 546 (1lb) |
By R. James Claus, PhD, Susan L. Claus and Thomas A. Claus. This book is a first attempt to provide extensive background information about signage in the context of valuation issues and techniques. It also explores the legal decision on government sign regulations, and explains how overly restrict regulations unwittingly restrict the economic potential of commercial signage to all community stakeholders. Finally, it guides the reader through principals of appraisal for both on-premise and outdoor signage. |
Signs Showcasing Your Business on the Street
Item #MT-12 (1 oz) |
This publication was prepared for the U.S. Small Business Administration to explain the value of signs. This booklet serves as a valuable marketing aid for any sign company and can be used to educate staff and customers about the important role signs play in our economy. |
Safety and Human Factors: Design Considerations for On-Premise Commercial Signs
Item # 380 (1 lbs) |
Dispelling the notion that easily identifiable and well-lit signage are deterrents to traffic safety, this book provides statistical evidence proving signs or stimuli do not endanger motorists, but instead help them. This publication covers visibility of signs. It also considers how a signs location, viewing angle, weather, and river vision and age affect sign visibility and asserts signs need to have adequate size and lighting, placement, or a combination of these to work effectively in communities. |
Winning Shopping Center Design
Vol 3, Item # 505 (3 lbs)
Vol 4, Item # 436 (3 lbs)
Vol 5, Item # 438 (3 lbs)
Vol 6, Item # 439 (3 lbs)
Vol 7, Item # 994 (3 lbs) |
These books showcase the best in shopping center design focusing on the need to integrate entertainment values, the need to solve difficult siting issues, the need to allow continuation operations while under construction and the need to change an aging center's basic direction. The ultimate value of viewing and reading about the site plans and photographs of these projects is learning how daunting problems were solved and understanding how far the creative mind can soar. |
Click here to view the table of books and materials available from ST Publications.
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