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Pino Gelato

Hilton Head Island,

SC

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Transcript

Pino Gelato

My name is Ramona Fantini and I am in the business of scooping happiness. I own Pino Gelato, and we are located on Hilton Head Island in South Carolina. Eight years ago when we started this business we have received many inquiries into people wanting to become part of the Pino Gelato family. We looked into a licensing model, and we have since expanded into eight states and twelve locations. At that time, we realized we were going to have to look into our marketing efforts. The first place we looked for help was the SBA website as a point of reference. The next thing we did was to solicit the help of SCORE.

SCORE looked at all of our current marketing materials and made suggestions on how to improve. They helped us with our strategy, they helped us find a branding consultant, and they also encouraged us to become part of the local community and to also achieve a green certificate. Stepping up our social responsibility and working towards a green certificate as well as devoting our time, treasures and talents to our local community has been the most rewarding part of starting and owning a small business.