Mar 13
SBA Participating Event
NOTE: This event has expired.

The Experience Economy: Winning the Hearts and Minds of Your Customers to Grow Your Business

Managing a Business Marketing Sales

March 13, 2014 | 9:30 am EST - 11:30 am EST

Pawtucket Public Library

13 Summer Street, Pawtucket, RI,02860

Matthew Spoehr


This is a free event.

Retaining your existing customers and growing your business through word-of-mouth are considered two of the strongest ways to grow your business today. The most powerful way to do this is by providing your customers with an exceptional experience. Technology has taken us from ‘making things’ economy to a ‘delivering services’ economy. With more and more goods to choose from with no discernable difference, we often end up purchasing on price. A price reduction strategy is not a healthy one for long term business growth. Those businesses that understand that we are entering the ‘experience’ economy are emerging as the winners. Starbucks, Disney, Nordstrom’s and others all understand this. Join marketing consultant Bob Salvas for ideas about making your customers’ buying experience an extraordinary one and how that alone can help take your business to the next level.