Arubah Emotional Health Services is SBA’s Minnesota Minority Owned Small Business for 2019

Growing North Minneapolis company helps community access mental health services
Release Date: 
Thursday, May 2, 2019
Release Number: 

MINNEAPOLIS – The U.S. Small Business Administration has named Arubah Emotional Health Services, P.A.  the 2019 Minnesota Minority Owned Small Business of the Year. The company will be honored at the state’s Small Business Week Awards Luncheon on May 10 at the Minneapolis Marriott Northwest in Brooklyn Park, Minn.

“At the SBA we work hard every day to support diversity in small business and to honor the efforts of minority entrepreneurs,” said Nancy Libersky, district director for the SBA in Minnesota. “Arubah Emotional Health Services is filling a vital role in North Minneapolis and we’re proud to be a part of helping the company succeed in business so it can do more to help the community it serves.”

Anissa Keyes is the president, owner, and founder of Arubah Emotional Health Services, P.A., which she started in 2012. With more than 25 years of social services experience, Keyes is a tireless advocate for accessible mental health, especially for the African American and low-income communities in and around North Minneapolis.

Arubah Emotional Health Services’ mission is to make mental health services accessible by providing therapeutic services to adults, families, couples and children, which include diagnosing, treatment planning, consulting, advocacy, and ongoing care. In 2017, the company received an SBA-backed loan from Community Reinvestment Fund, USA, which nominated her for the award. This funding helped Keyes open her fourth location, the Healing Center, to bring accessible trauma-informed mental health services to her community.

Of the business, CRF’s Regional Director of Business Development Jennifer Ericson said, “The impact Arubah Emotional Health Services has frankly cannot be measured by the number of clients it serves or people it employs.”

“Every person who comes in contact with the business and Anissa cannot help but walk away feeling more hopeful. She puts out healing into her community and these small ripples will continue changing lives long after a patient leaves their program.”

Further assistance from the SBA through her participation in the SBA Emerging Leaders Program in 2018 helped her better understand her finances and higher-level business strategy.

Keyes is devoted to the distinct but often overlapping communities of North Minneapolis, the African American community in Minnesota, and those unable to access or afford mental health services. She has overcome significant personal challenges, including her own mental health journey and single motherhood to give back to these communities in an ever-increasing and positive way.

The SBA Minnesota District Office, along with the SCORE Association and the Minnesota State Small Business Development Center, will honor all the 2019 Minnesota-based winners at the Minnesota Small Business Week Awards Luncheon on May 10, 2019, at the Minneapolis Marriott Northwest in Brooklyn Park, Minn. Registration is open for the event until May 7 at

National Small Business Week is dedicated to honoring small business owners and their champions across the nation. It has been celebrated annually and proclaimed by each President for more than 50 years. Along with recognizing the hard working and deserving small business owners, the SBA also recognizes the lenders, resource partners, and spouses and families who provide support for small businesses. For more information on Small Business Week, visit


About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit