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Boston-based Guardian Healthcare Wins Minority-Owned Small Business of the Year Award

Release Date: 
Thursday, April 28, 2016
Release Number: 
Norman Eng, 617-565-8510

BOSTON – The Small Business Administration (SBA) has named Guardian Healthcare the 2016 Minority-Owned Business of the Year for Massachusetts.

“We were able to learn about Jose and Zoraida through their participation in SBA’s E200/Emerging Leaders Initiative,” said Robert Nelson, SBA Massachusetts District Director.  “Through Guardian Healthcare – Jose and Zoraida have been able to provide customized caretaker services with cultural competence, especially in the Hispanic/Latino community.  Communities are strengthened by the jobs they have created and the unique services that benefit our society as a whole.”

In the summer of 2008, Jose and Zoraida de la Rosa had a vision to create a company that would deliver compassionate health services with culturally competent clinicians that went beyond conventional care.  A husband and wife duo, starting out of a small office in Jamaica Plain – has since expanded to Springfield (2011), Lawrence (2013), Brockton (2014), and added Family Caregivers service in 2014.

Guardian Healthcare continues to grow, due to the demand for home care services and an aging population with a desire to stay away from nursing homes and assisted living facilities.  Starting with just 3 employees in 2010, Jose and Zoraida utilized the programs available through SBA to grow their company. Supported by a loan from SBA’s loan guarantee program and participation in the 2013 E200 Emerging Leaders Initiative, today Guardian has grown exponentially and created over 180 caregiver jobs throughout the Commonwealth. 

“Participating in the SBA E200 program helped us create strategies that have generated better results,” said de la Rosa. “We now spend more time on the business and not in the business, we learned to look from the balcony and quickly act on things that deserve our immediate attention, keeping us in a leading position.”

The Minority-Owned Small Business of the Year award is presented annually to a growing business, with three years of success in sales and profits, increased jobs, an innovative product, and demonstrated potential.

Jose and Zoraida de la Rosa will be honored at an SBA awards lunch along with the other 2016 Massachusetts Small Business Week winners at the Doubletree Westborough on May 6, 2016.


About SBA National Small Business Week:

Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.  More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.  As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories.  Every day, they’re working to grow small business, create 21st century jobs, drive innovation, and increase America’s global competitiveness.

About Guardian Healthcare:

Guardian Healthcare is a Medicare and Medicaid certified agency. We are accredited by The Joint Commission and we provide skilled nursing, therapy services, case management and certified home health aides in the commonwealth of Massachusetts. For more information on Guardian Healthcare, please visit: