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Brooklyn-based company named SBA New York District’s Micro Business of the Year

Vinicius Vieira de Vieira & Carolina M. Vieira of Incausa to be recognized at small business ceremony in Times Square
Release Date: 
Thursday, April 26, 2018
Release Number: 
Bailey Wolff

The U.S. Small Business Administration (SBA) has named Incausa, founded by Vinicius Vieira de Vieira and Carolina M. Vieira, as the New York District Office’s Micro Business of the Year. Nominated by Steven Cohen, President of Excelsior Growth Fund, the husband-and-wife team was selected based on their company’s growth in sales, increase in employees, overall innovation and entrepreneurial potential. 

Vinicius Vieira de Vieira and his wife Carolina developed Incausa (in·causa /in'kouza/ | Latin | 1. "In the cause of") with two goals in mind. First, they hoped to create a profitable business where they could sell their own brand of fine soaps, skin oils, incense and hand-crafted wares from Brazil, Peru, Nepal, Chile and the U.S. Second, they wanted to build a not-for-profit platform where indigenous communities from around the world could have a market-placement wholesale position in a growing network of more than 700 independent concept stores in North America, Europe & Australia—wherein the indigenous communities sourcing the products would receive 100 percent of the profits generated by their goods. Incausa has been successful in both endeavors, increasing the profits of their business by more-than 10-times since 2014 and increasing economic opportunities for indigenous communities around the world.

Incausua has grown from a one-person stand on a Brooklyn sidewalk to a national venture with an online storefront and placements in more than 500 U.S. locations. The company leveraged a $50,000 SBA microloan through Excelsior Growth Fund to purchase inventory and expand. The company currently employs five people and is headquartered in Brooklyn’s Greenpoint neighborhood.

Beth Goldberg, Director of the New York District Office praised Incausa’s entrepreneurial and social impacts and said that often “micro” businesses can have “macro” affects.

“Through the first-half of FY 18, microlenders in the New York District have made nearly 400 loans worth more than $3.3 million. These loans supported the creation or retention of 650 jobs. Recipients of these loans build their communities and their neighborhoods, and in the case of Incausa, even support economies in other countries that may at first seem separate, but at the end of the day are intimately and vitally connected to one another. We’re very proud to call Incausa our 2018 Micro Business of the Year,” Goldberg said.

The New York District SBA Office will recognize Incausa’s achievement at a local ceremony on May 1, 2018, at the Microsoft Technology Center in Times Square. Registration for the ceremony is open through this webpage.

For additional information on National Small Business Week, please visit the dedicated Small Business Week website





ABOUT THE U.S. Small Business Administration, New York District Office

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